A Brief Personal History of Media Optimization
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چکیده
The author of this document, Bill Harvey, was involved in many of the major developments in this field, and so this history is written from the author’s personal perspective. However, a more complete picture would require interviews with others so as to round out the total history of media optimization. In its present form, this document is solely intended for use in building internal consensus understanding within Next Century Media, and for cherrypicking by NCM’s investment bankers in developing their own persuasive materials for prospective investors.
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